Abstract
The birth of local radio and televisions had been a significant turning point for the Italian social history and for the same customs of viewers. These new broadcasters proposed a rich daily schedule, that included films, TV series, brief news reports and some sports programs, as magazines or football commentaries. However, the real growth of this editorial line happened when these TV channels challenged both Rai (Radio televisione italiana) and private networks with the live coverage of Italian football tournament, filling a huge gap in our media system. This paper wants to analyze one of the most interesting and enduring example of football shows broadcasted by local TV stations, Qui studio a voi stadio, which has been airing since 1986 on Telelombardia.
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Copyright (c) 2025 Carmine Marino