Between 1930 and 1935 Juventus won five consecutive football championships becoming the most loved football team in Italy. The Italian press described Juventus in two ways: on the one hand with admiration for their efficiency and on the other in a polemical way for their game considered too unspectacular. The following essay analyzes the journalistic narrative of this period underlining the cultural connections of these readings. In fact, it was a very important moment for Italian football which became increasingly popular between the end of the 1920s and the beginning of the 1930s. In this period, the fascist institutions devoted ever greater attention to football and organized the World Cup which took place in Italy in 1934.
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